ABOUT US
Welcome to ALARK - Where we celebrate your natural beauty!
At ALARK, we believe that makeup is more than just a tool to enhance your features; it's a way to express your unique identity and embrace what makes you special.
OUR JOURNEY
Started with the everyday woman in mind, ALARK's story began with our founder Alicia Landman, a qualified Image Consultant. Alicia wanted to offer her clients the luxury of shopping for makeup artist-quality products that were carefully curated to compliment their natural features. The flagship product - Creamy Matte Lipstick, quickly became a top seller and the brand expanded including Longwear Liquid Matte Lipsticks, Hydrating Lustre Lip Glosses and the versatile Eyeshadow Palette.
OUR MISSION
Our mission is simple: to create a world where beauty knows no boundaries. We believe that every woman deserves makeup that complements her individuality and brings out the best version of herself. ALARK is more than just a brand; it's a movement to embrace diversity, empower confidence, and make a positive impact on the world.
OUR COMMITMENT
Our love for animals and the environment has shaped every aspect of our brand. We take pride in our ethical approach, ensuring that every product we offer is Vegan-Friendly and Cruelty-Free. Our products are also free from any harsh chemicals! Embrace your beauty with a clear conscience, knowing that you are also contributing to a healthier planet.
JOIN THE ALARK COMMUNITY
We are more than just a brand; we are a community of like-minded individuals who believe in the power of beauty that knows no bounds, and where makeup is a force for good. Together, let's redefine beauty standards and make a statement that goes beyond skin deep.